Connecting with Customers: An Overview of Marketing

This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.

After completing this course, you should be able to:

• Define marketing and the marketing concept
• Understand the marketing process
• Explain the uses of the marketing mix (the Four Ps)
• Explore the relationship between marketing and strategic planning
• Understand customer value, customer satisfaction, and the importance of loyalty
• Discuss the role of ethics in marketing

This course is self-paced and online. You will have access to this course for 30 days.

Target Audience: This course is designed for adult learners with little or no experience with marketing.

Level/Prerequisites: Introductory/No Prerequisites

Estimated time to complete: 3-5 hours

Cost: $79.00

Duration: 30 days

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